Daniels Moving Company
SEO Case Study
Jul. 2023 – Oct.2023
Located in Lebanon NH
This case study delves into the transformative three-month period from July 2023 to October 2023, showcasing remarkable advancements in the visibility and reach of a distinguished moving company. Tasked with enhancing the online footprint of a well-known client in Lebanon, the primary objective extended beyond maintaining local recognition. Daniel’s Moving aimed to bolster their website’s prominence in Keene, NH, and the neighboring Lebanon areas, seeking to amplify their visibility in new markets. Specializing in both local and long-distance moves along with comprehensive packing services, this client focuses on providing exemplary service within the competitive moving industry. The study focuses on the concerted efforts and strategies deployed to fortify the company’s position and visibility, specifically targeting their primary offerings of short and long-distance relocation services.
%
Increase of Keywords in top 3 Positions in Google
%
Increase of Organic Traffic Month Over Month
%
Increase in Website Visibility from focus keywords
Picture of keyword positions when I began
managing the account. (Jul. 12th 2023)
Picture of keyword positions when I stopped managing the account. (Oct. 14th 2023)
Total Number of Keywords Managed: 31
9 Focus Keywords Grown into the Top 3 Positions in Google.
Total Time Managing Account: 3 Months
What Exactly Is SEO, and how does it help my business?
SEO, which stands for “Search Engine Optimization,” is like making your website more attractive and friendly to search engines, such as Google. Imagine the internet is a vast library with billions of books (websites). When you want to find a specific book (website) on a particular topic, you ask the librarian (search engine) for help.
Now, SEO is the process of organizing your book (website) in a way that the librarian (search engine) can easily find it when someone asks a question (searches for a topic). This involves using the right keywords (the words people use in their questions), creating a well-structured and organized book (website), and ensuring it has valuable information.
The goal of SEO is to help your book (website) become one of the first ones the librarian (search engine) recommends when people are looking for information on a particular topic. So, in simple terms, SEO is about making your website more visible and accessible to people searching for relevant information online.
Over the past three months, I had the pleasure of working closely with a moving company based in Lebanon, NH. It’s been quite a journey—improving their online presence has been incredibly rewarding. You wouldn’t believe the progress we made: a whopping 53% increase in their important keywords showing up in the top 3 spots on Google. That’s like being front and center in a crowded market, which is fantastic for this moving business!
What’s even better is that it didn’t take forever to see these changes. Some might think that making a mark online takes ages, but not in this case. In just three months, we were able to make significant strides. The best part is that it’s not just about the numbers. It’s about making sure people looking for these services can find and trust this company. Their name and what they offer are more visible now, especially by using the right words online. Their website visibility shot up by 29%, particularly for those crucial keywords.
I’m proud to have contributed to their growth in the moving and packing industry. It’s been a personal and professional achievement, proving that with the right strategies and a dedicated approach, remarkable results in SEO can happen relatively quickly, even for those unfamiliar with the ins and outs of online visibility.
*I managed this client while working at MediaBeast Marketing Group. I have obtained approval from my former employer to showcase my work during my tenure there.
Picture of SEO increases over the course of 3 months while I was managing the account.
Picture of Client’s Google Analytics Growth. (July 2023 – October 2023)
A few of the keywords grown onto page 1 of Google. It’s also good to note that they had zero content for these keywords when I initially took over the account.
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