Landry Family Dental
SEO Case Study
Feb. 2023 – Oct.2023
Located in Seville & Medina OH
I had the privilege of working with another industry, a dentist based in Seville, OH, although they were interested in attracting more visitors from the neighboring city of Medina, OH. In February 2023, we embarked on this project and implemented a combination of PPC and SEO strategies to target the Medina area. In just a few short months, we witnessed remarkable growth in organic traffic, and we achieved the inclusion of several important keywords onto the first page of Google’s search results.
%
Increase of Keywords on Page 1 of Google
%
Increase of Form Submissions from Organic Traffic
%
Increase in Website Visibility from focus keywords
Picture of keyword positions when I began
managing the account. (May 2023)
Picture of keyword positions when I stopped managing the account. (October 2023)
Total Number of Keywords Managed: 65
8 Focus Keywords Grown Page 1 of Google
Total Time Managing Account: 6 Months
What Exactly Is SEO, and how does it help my business?
SEO, which stands for “Search Engine Optimization,” is like making your website more attractive and friendly to search engines, such as Google. Imagine the internet is a vast library with billions of books (websites). When you want to find a specific book (website) on a particular topic, you ask the librarian (search engine) for help.
Now, SEO is the process of organizing your book (website) in a way that the librarian (search engine) can easily find it when someone asks a question (searches for a topic). This involves using the right keywords (the words people use in their questions), creating a well-structured and organized book (website), and ensuring it has valuable information.
The goal of SEO is to help your book (website) become one of the first ones the librarian (search engine) recommends when people are looking for information on a particular topic. So, in simple terms, SEO is about making your website more visible and accessible to people searching for relevant information online.
Over the past two years, our partnership with our client, a dentist in Seville, OH, has yielded impressive results through our strategic SEO initiatives. Notably, there has been a substantial 83% surge in organic traffic form submissions compared to May 2023, demonstrating a significant boost in lead generation for the client. Additionally, our relentless focus on enhancing their online presence has resulted in a remarkable 40% increase in their target keywords securing coveted positions on the first page of Google.
This achievement is instrumental in driving more visibility and attracting potential patients. Furthermore, our client’s website visibility in Google’s Search Engine Results Pages (SERP) has increased by a commendable 16%, solidifying their online presence and authority in the competitive dental industry. These outcomes underscore the effectiveness of our SEO strategies in fueling tangible growth for our client’s practice, transforming their digital presence into a powerful tool for acquiring new patients and serving their community.
*I managed this client while working at MediaBeast Marketing Group. I have obtained approval from my former employer to showcase my work during my tenure there.
Picture of SEO increases over the course of 6 months while I was managing the account.
Picture of Client’s Google Analytics Growth. (May – October 2023) – Something to point out. Growth in organic search traffic is not the determining factor success when looking at successful SEO. Sometimes good SEO means decreasing the overall organic traffic in order to gain better quality leads. Which is what we see here in this screenshot.
Ready to Begin?
Fill out the form below and I'll get right to work.