ServiceMaster NCR

SEO Case Study

Feb. 2022 – Oct.2023

Located in Alexandria VA & Washington DC

One of the many industries I managed was a disaster restoration company located in the Virginia area, and they aimed for substantial growth in the Washington, D.C., Alexandria, VA and Arlington, VA regions. I dedicated a significant portion of two years to supervise and develop the SEO keyword strategy for this account. We achieved remarkable successes, and you can review the details provided below.


Increase of Keywords in top 3 Positions in Google


Increase of Organic Traffic Compared to 2022


Increase in Website Visibility from focus keywords

Picture of keyword positions when I began
managing the account. (Feb. 9th 2022)

Picture of keyword positions when I stopped managing the account. (Oct. 13th 2023)

Total Number of Keywords Managed: 81

18 Focus Keywords Grown into the Top 3 Positions in Google.

Total Time Managing Account: 2 Years

What Exactly Is SEO, and how does it help my business?

SEO, which stands for “Search Engine Optimization,” is like making your website more attractive and friendly to search engines, such as Google. Imagine the internet is a vast library with billions of books (websites). When you want to find a specific book (website) on a particular topic, you ask the librarian (search engine) for help.

Now, SEO is the process of organizing your book (website) in a way that the librarian (search engine) can easily find it when someone asks a question (searches for a topic). This involves using the right keywords (the words people use in their questions), creating a well-structured and organized book (website), and ensuring it has valuable information.

The goal of SEO is to help your book (website) become one of the first ones the librarian (search engine) recommends when people are looking for information on a particular topic. So, in simple terms, SEO is about making your website more visible and accessible to people searching for relevant information online.

Over the span of the past two years, this client witnessed a impressive transformation in their online presence, thanks to my tailored SEO strategies. Notably, there has been a substantial 14% surge in organic traffic compared to the previous year, indicating a substantial increase in the overall visibility of their website. Furthermore, the diligent efforts have yielded an outstanding 48% increase in their target keywords, propelling them into the coveted top 3 positions on Google’s search results pages.

This enhanced keyword performance has played a pivotal role in driving increased organic traffic and, subsequently, more potential customers to their website. Additionally, the client’s website visibility in Google’s Search Engine Results Pages (SERP) has increased by an impressive 17%, further solidifying their presence in the highly competitive digital landscape. These results showcase the effectiveness of our SEO strategies in driving tangible growth and ensuring our client’s strong digital footprint in the Washington, D.C., Alexandria, VA  & Arlington VA areas.

*I managed this client while working at MediaBeast Marketing Group. I have obtained approval from my former employer to showcase my work during my tenure there.

Picture of SEO increases over the course of 2 years while I was managing the account. 

Picture of Client’s Google Analytics Growth. (July – October 2022 vs July – October 2023)

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