Swamp Fox Insurance
Charleston SEO Case Study
Feb. 2023 – Oct.2023
Located in Goose Creek & Charleston, SC
I had the opportunity to collaborate with Swamp Fox Insurance company in Charleston for approximately six months. Prior to February, the client’s primary emphasis was on commercial and equipment insurance. However, during our initial onboarding meeting, we discovered their strong desire to expand their personal insurance offerings, including home and auto insurance. Lets just say, that got what they wanted. Take a look below.
%
Increase of Keywords in top 3 Positions in Google
%
Increase of Organic Traffic In Only 6 Months
%
Increase in Website Visibility from focus keywords
Picture of keyword positions when I began
managing the account. (Feb. 8th 2023)
Picture of keyword positions when I stopped managing the account. (Oct. 14th 2023)
Total Number of Keywords Managed: 68
18 Focus Keywords Grown into the Top 3 Positions in Google.
Total Time Managing Account: 6 Months
What Exactly Is SEO, and how does it help my business?
SEO, which stands for “Search Engine Optimization,” is like making your website more attractive and friendly to search engines, such as Google. Imagine the internet is a vast library with billions of books (websites). When you want to find a specific book (website) on a particular topic, you ask the librarian (search engine) for help.
Now, SEO is the process of organizing your book (website) in a way that the librarian (search engine) can easily find it when someone asks a question (searches for a topic). This involves using the right keywords (the words people use in their questions), creating a well-structured and organized book (website), and ensuring it has valuable information.
The goal of SEO is to help your book (website) become one of the first ones the librarian (search engine) recommends when people are looking for information on a particular topic. So, in simple terms, SEO is about making your website more visible and accessible to people searching for relevant information online.
Over the last six months, our collaboration with Swamp Fox brought about some impressive transformations thanks to our SEO tactics. During this time, we’ve witnessed a significant 14% increase in organic traffic compared to February 2023, a clear indicator that our efforts are successfully attracting more potential clients seeking insurance services.
Our dedication and expertise have also led to a striking 217% surge in their focus keywords securing top-tier positions in Google’s search results. This surge in keyword performance has not only driven more traffic to their website but has also amplified their brand recognition. Additionally, our client’s website visibility in Google’s Search Engine Results Pages (SERP) has risen by a commendable 15%, further reinforcing their online presence in the fiercely competitive insurance industry. These results serve as a testament to the effectiveness of our SEO strategies in bringing about substantial growth for our client’s business, solidifying their position as a prominent player in the insurance market.
*I managed this client while working at MediaBeast Marketing Group. I have obtained approval from my former employer to showcase my work during my tenure there.
Picture of SEO increases over the course of 6 months while I was managing the account.
Picture of Client’s Google Analytics Growth. (July – October 2022 vs July – October 2023)
A few of the keywords grown onto page 1 of Google. It’s also good to note that they had zero content for these keywords when I initially took over the account.
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