SEO Results: How to Track & Measure SEO Performance

Unfortunately, the SEO industry is ripe for manipulation when it comes to client/business relationships. There are tons of terms and numbers thrown around that fly over the heads of most business owners, who simply don’t have the time to decode it all. A staggering 70% of the businesses I talk to have no clue if their current SEO efforts are paying off. What’s worse, the reports they get from their supposed SEO experts are about as useful as a chocolate teapot – completely unhelpful and confusing. It’s time to clean up this mess and empower businesses to take control of their online presence.

track and measure seo performance

Key Metrics for Tracking SEO Performance:

  • Organic Traffic: This is the most fundamental metric, representing the number of visitors your website receives from search engines. A positive trend in organic traffic indicates improved SEO performance.
  • Keyword Rankings: Tracking keyword ranking positions for relevant keywords helps assess your website’s visibility for specific search terms. Higher rankings lead to increased organic traffic.
  • SERP Visibility: This metric calculates the overall visibility of your website in search engine results pages (SERPs). It considers both keyword rankings and the presence of featured snippets, knowledge panels, etc.
  • Click-Through Rate (CTR): This metric measures the percentage of users who click on your website listing in SERPs. A low CTR might suggest issues with your title tag and meta description.
  • Bounce Rate: This metric indicates the percentage of visitors who leave your website immediately after landing on a page. A high bounce rate might suggest poor content quality or relevance.
  • Conversion Rates: Tracking conversions, such as sales, leads, or sign-ups, helps evaluate the ultimate value generated by your SEO efforts.

Questions to Ask Your SEO

What do these terms and numbers mean?

How are my SEO efforts impacting my website traffic and conversions?

What specific actions are being taken to improve my SEO?

What are the goals and objectives of my SEO campaign?

How are you measuring progress towards those goals?

Can you explain why my rankings for certain keywords are dropping?

What are you doing to address any issues with my SEO performance?

Essential Tools for Tracking & Measuring SEO Performance:

Google Search Console: This free tool provides valuable insights into your website’s organic traffic, keyword rankings, and website health.
Google Analytics: This powerful platform offers detailed analysis of website traffic, user behavior, and conversion rates, enabling comprehensive SEO performance evaluation.
SEMrush & Ahrefs: These paid tools offer advanced SEO features, including keyword research, competitor analysis, backlink tracking, and SERP visibility monitoring.

Tracking SEO Performance Over Time:

It’s crucial to track SEO performance over time to identify trends, assess progress, and make informed decisions. Regularly review your chosen metrics and analyze the data to understand what’s working and what needs improvement.

SEO Results: How to Track & Measure SEO Performance


Tracking and measuring SEO performance is an ongoing process that requires dedication and effort. By using the right metrics, tools, and strategies, you can gain valuable insights into your website’s visibility and optimize your SEO efforts to achieve desired results. Remember, effective SEO is a marathon, not a sprint. Be patient, stay focused, and keep track of your progress to ensure your website reaches its full online potential.

FAQs about SEO Tracking and Performance

These FAQs and answers offer insights into Google & Yahoo during their interested in doing business together. 

1. How can I tell if my SEO company is being transparent with me?

Here are some red flags to watch out for:

Vague reports: If your reports are full of jargon and technical terms you don’t understand, and your SEO company isn’t willing to explain them clearly, it’s a sign they might be trying to obfuscate their work.

Missing information: Key metrics like keyword rankings, organic traffic, and conversion rates should be included in your reports. If they’re missing, your SEO company might be hiding something.

Unclear goals and objectives: Your SEO company should work with you to establish clear goals and objectives for your SEO campaign. If these are undefined or constantly changing, it’s a sign of lack of direction and potentially manipulative tactics. 

Unresponsive communication: If your SEO company is difficult to reach or slow to respond to your questions, it suggests a lack of transparency and accountability.

2. What are some key metrics I should track in my SEO reports?

Here are some essential metrics to monitor:

Organic traffic: This is the number of visitors your website receives from search engines.

Keyword rankings: This shows the position your website ranks for specific keywords in search results.

Click-through rate (CTR): This measures the percentage of people who click on your website listing after seeing it in search results.

Bounce rate: This indicates the percentage of visitors who leave your website immediately after landing on a page.

Conversion rates: This tracks how many visitors take a desired action on your website, such as making a purchase or signing up for a newsletter.

            3. What can I do if I’m unhappy with my current SEO company?

            If you’re not satisfied with the transparency or effectiveness of your current SEO company, you have several options:

            Talk to your SEO company directly: Express your concerns and see if they can address them.

            Request a detailed breakdown of your SEO efforts and results.

            Research and compare other SEO companies.

            Consider hiring an independent SEO consultant to audit your current campaign and provide recommendations.

            4. How can I ensure better transparency in my next SEO partnership?

            Here are some tips:

            Choose an SEO company with a good reputation for transparency.

            Ask about their reporting process and frequency.

            Make sure you understand the terms and conditions of your contract.

            Set clear goals and objectives for your SEO campaign.

            Communicate regularly with your SEO company and ask questions.

            In the past decade, I’ve had the privilege of collaborating with over 70 businesses, creating their websites and developing SEO strategies that deliver substantial results. Presented below are a few examples of the clients I’ve had the pleasure of working with, along with the remarkable growth they’ve achieved throughout our partnership. As time permits, I’ll keep expanding this portfolio, and if you have any specific inquiries about the specific industries regarding SEO & Website Design, please don’t hesitate to get in touch. Chances are, I’ve also worked within that particular industry and can provide valuable insights and more importantly, results.

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